Jul 2, 2026
We are living through a plague of misinformation. From innocent errors to deliberate propaganda, truth is being eroded at speed. In his new book, 'To Be Honest: How making truth happen builds better businesses, lives and societies', author Dom Thurbon explores why truth is not a "nice-to-have", but the crucial foundation of a healthy business. Through extensive research, real-world case studies and wide-ranging interviews, Dom talks us through how honesty, healthy scepticism and having the courage to lean into hard conversations can drive innovation, performance and ultimately build trust. A former Partner at EY and world top-10 debater, Dom has delivered presentations on trust across the USA, Europe, the Middle East, Australia and Asia.